Client: Autograph Cars | Lancashire
Completion: 15/03/10 - present day.
Disciplines: Digital, Magento E-commerce, Panoramic Photography.
Project Summary
Autograph Cars is a renowned automotive tuning, modification and bespoke vehicle customisation outlet, specialising in VAG, BMW and Porsche.
In addition they have an established in-car audio/visual installation service and offer a comprehensive range of aftermarket tuning and vehicle enhancement parts.
AB&Co were approached to redesign their existing website and develop a new e-commerce platform, offering their vast array of specialist vehicle parts.
Their existing website displayed these products and services in an incoherent and confusing manner.
The challenge presented by this project was to make their existing and new customers aware of the substantial amount of products and in-house services by designing and developing an intuitive user interface.
AB&Co created two sites, the first showcased all of their services, the second being a scaleable bespoke e-commerce site utilising the Magento platform.
The overall design had to be engaging, vibrant and exciting, demonstrate their knowledge and technical expertise and promote their affiliation within motor sport.
Their existing branding was further refined in line with their new websites and enhanced by using a series of high impact panoramic images.
The Result
Our work improved the overall image of the company, successfully demonstrating their products and services whilst opening up new revenue streams.
Consequently this has further established Autograph as a leading tuning company within the north of England.
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