Archive for March, 2012
Culshaw Bell new brand preview
Culshaw Bell’s existing reputation had been built upon the unique partnership of the founders who combine their skills as master craftsmen, interior designers and colour specialists.
They are passionate about their work and these highly skilled, creative and artistic people have produced some of the finest bespoke kitchens on the market today.
We wanted to harness their values making them central to the brand reposition.
We reinterpreted the founders’ signatures to culminate in their new identity that would reflect the unique qualities of the brand and partnership.
Great care was taken to make the identity look both natural and artistic, reflecting the brand’s values. The challenge was to use 2 different signatures that would balance aesthetically and yet feel individual at the same time.