Client: Evolution Group | Leeds/London
Completion: 01/07/10 - present day
Disciplines: Branding, Digital.
Project Summary
Evolution Group is a well established business within the Motoring sector in the UK, working primarily in luxury car hire and prestige vehicle sales.
Our challenge was to rejuvenate their existing identity to help reposition and reinforce the brand’s integrity within the market place.
Our brief was to ensure the existing identity remained central to the brand reposition. Their existing logo was well established within it's sector and changing the brand completely could lose this association.
The identity adopted a sleeker, more refined and sophisticated form. The original brand characteristics were maintained by highlighting the central shape with a contrast of colour.
The new outer wing extensions and the introduction of a metal finish completed the refined appearance.
The Result
The new identity has been well received and the Evolution brand has now been successfully repositioned in the industry.
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