Gumpert Apollo 1
Project Details Open / Close
CLIENT AUTOGRAPH/GUMPERT UK
DISCIPLINES DIGITAL

 

 

PROJECT RESULTS

 

OUR WORK HELPED REINFORCE GUMPERT'S REPUTATION AND BRAND POSITION WITHIN THE UK WHILST GENERATING FURTHER RECOGNITION FOR AUTOGRAPH AS A LEADING TUNING COMPANY.

PROJECT SUMMARY

After securing the exclusive UK dealership for one of the world's fastest production cars, the Gumpert Apollo, Autograph Cars approached AB&Co to design and create a new website to launch the supercar in the UK.

 

The Gumpert Apollo was developed to achieve breathtaking speeds on both race circuit and road.

This extreme sports car is targeted at a select clientele of ambitious track day drivers and car enthusiasts seeking the ultimate thrill of a race car in a road legal vehicle.

 

With only 50 cars produced each year, Gumpert combine the advantages of highly skilled craftsmanship with the quality enhancing benefits of cutting edge production.

 

"Each and every Gumpert Apollo is an automotive masterpiece with its very own personal character that has been produced exclusively for the customer".

Drawing inspiration from their slogan 'The New Art of Performance' and working to existing brand guidelines, AB&Co delicately integrated an abstract art concept by creating a vivid light trail effect around each car.

 

The design was further enhanced by conveying a precise technical tone using fine detailing and subtle lines.

 
Please note: Images are protected by copyright.
 
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