PROJECT RESULTS
SELINI'S REPUTATION AS A BRAND AND A COMPANY HAS GONE FROM STRENGTH TO STRENGTH DEVELOPING AND EVOLVING INTO AN ESTABLISHED HIGH END JEWELLERY COMPANY OF INTERNATIONAL ACCLAIM.
PROJECT SUMMARY
Selini is a bespoke jewellery company that creates and hand crafts exquisite jewellery.
AB&Co were approached as branding consultants to establish and develop the company's image within it's marketplace and manage ongoing visual communications.
Together we have established the Selini brand and through a close collaborative effort an excellent working relationship has flourished.
Our work encompassed areas from strategic brand exposure campaigns, through a variety of disciplines including, branding, art direction, digital, search engine marketing, packaging, advertising, brochure design, photography and illustration.
From this clear brand expression AB&Co developed the 'Exceptional Edition' in hardback and a new website showcasing Selini's fine jewels and past creations, in turn elevating their brand exposure within the jewellery sector.
We continue to evolve and push the brand's personality for this exciting and dynamic company
Selini Crest Brand Creation
England is an internationally renowned centre of excellence in jewellery design and manufacture, undeniably linked with it's heritage and royal associations. Selini's expertise in creating fine jewellery fits perfectly with this well established reputation and our aim was to exploit this.
Selini has evolved over time and hence so too has its target audience. Through extensive research we identified a clear brand expression that would appeal to both existing and new audiences.
The company's new identity was designed as a modern take on a traditional family crest, signifying classical, traditional and royal values. After studying the heraldry behind the company founder's coat of arms, we incorporated some of these elements into the design of the 'Selini Crest'. The design reflected both English heritage and classical themes that were blended with modern values through delicate, clean and minimal layouts.
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